Leo Burnett Business We are

The B2B specialist group of Leo Burnett. But you probably gathered that from our name.

Leo Burnett Business

Audiences

We move anyone who isn’t everyone.

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Audiences

    • Agents, Brokers, Intermediaries
    • Analysts
    • C-suite – CEO, CFO, CIO
    • Employees
    • Engineers
    • Financial advisors
    • Healthcare professionals
    • HR professionals
    • Investors
    • IT professionals
    • Owner/operators
    • Procurement
    • Sales forces
    • Small businesses
    • Treasurers
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Industries

We’re comfortable in a suit, steel-toed boots or a lab coat.

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Industries

  • Economic development
  • Education
  • Energy/Chemical
  • Engineering
  • Financial services
  • Healthcare
  • Information services
  • Insurance
  • Professional services
  • Recruitment
  • Technology
  • Travel
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Capabilities

We build a brand around its purpose. We have the right tools to define that purpose and bring it to life.

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Capabilities

    • RESEARCH
    • STRATEGY
    • BRAND POSITIONING
    • EMPLOYER BRANDING
    • ADVERTISING
    • Broadcast
    • Digital
    • Out-of-home
    • Print
    • Recruitment
    • INTEGRATED COMMS
    • Annual reports
    • Brochures
    • CRM/Database Mgmt
    • Direct marketing
    • E-marketing
    • Event/trade show support
    •  
    • Identity systems
    • Internal comms/promotions
    • Sales force materials
    • Thought leadership
    • Web design
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Our Approach

We’re less about B2B and more about S2S — specialist-to-specialist™.

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Our Approach

To us, businesses aren’t bricks and mortar. They are flesh and blood. Groups of people with specialized interests and specialized audiences. As Leo Burnett himself said, “We are people talking to people.”

Our approach is to find the very specific connections between the specialist buyer and the specialist seller groups in the purchasing cycle. An approach we call S2S™.

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Lisa Abbatiello

CEO

Lisa Abbatiello

Gene Campanelli

Creative Director

Gene Campanelli

Peter Powell

Creative Director

Peter Powell

Martyn Clarkson

Strategy Director

Martyn Clarkson

Jenny Clark

Account Director

Jenny Clark

Experience

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