Leo Burnett Business We are

The B2B specialist group of Leo Burnett. But you probably gathered that from our name.

Leo Burnett Business

WHY US

We’re less about B2B and more
about S2S®.

OUR APPROACH

We’re proud to be a B2B agency – we like doing the tough stuff – but the term has never quite fit.

For us, B2B is about reaching within the bricks and mortar of a business to connect with the specialists that make it tick. As Leo Burnett put it, “We’re people talking to people.”

We seek out the human connections – both personal and professional – that exist between specialist buyers, users and influencers in decision-making groups.

A model we call specialist-to-specialist: S2S®. Find out more.

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AUDIENCES, CAPABILITIES AND INDUSTRIES

We Move Anyone Who Isn’t Everyone.

 

Audiences

Some agencies work with broad groups. We focus on specialists. If you do too, we should talk.

Analysts
Brokers/Intermediaries
C-suite – CEO, CFO, CIO
Employees
Engineers
Financial advisors
Healthcare professionals

HR professionals
Investors
IT professionals
Owner/operators
Procurement
Sales forces
Small businesses

Capabilities

From a new global brand positioning to a tweet, we develop strategies and creative ideas that form real connections with specialist audiences.

 

Research
Strategy
Advertising
Brand Positioning
Employer Branding
Integrated Communications

Industries

We focus on four key industry verticals. Financial Services, Healthcare, Travel and Industrial/Tech. We also have deep experience in related industries:

 

Economic development
Education
Energy/Chemical
Engineering
Healthcare
Information services
Insurance
Professional services
Recruitment

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Lisa Abbatiello Lisa Abbatiello

CEO

Lisa Abbatiello

Gene Campanelli Gene Campanelli

Creative Director

Gene Campanelli

Peter Powell Peter Powell

Creative Director

Peter Powell

Jenny Clark Jenny Clark

Head of Account Management

Jenny Clark

PEOPLE AND CULTURE

Creating a place where we would want to work.

 

Enjoyably Exciting

Creating a place where you love working takes more than comfy office chairs and good coffee (although we have created our own brand).

We want everyone who walks through our doors to have an enjoyably exciting experience. That means we’re picky about both who we hire and who we work with. Collaboration is a key part of our culture. And we’re proud to produce work with, not just for our clients.

The result is an agency that’s open, fun, creative and, above all, human. A place we’re proud to call our home base.

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Awards

Driving results with our clients.

As you’d expect, we win B2B awards. But the work we do with our clients wins recognition for its creativity across the awards spectrum – and its ability to drive results.

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Meet the Canoose

Part words. Part pictures. All buzz. Connect with us:

 

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